The Chinese characters for animals oftentimes look like the animals themselves.

As a pictographic language, Chinese characters often look like the objects they represent.

If you look at the character for elephant, one might see a representation of the elephant with a long trunk, four legs and a tail. This is why Chinese is known as a "pictographic" language.

In the Chinese language, you can combine characters together to form a different word.

This video talks about the Chinese words for plants.

If you look at the characters related to plants, you will notice that most of them contain the "tree" or "grass" radicals.

This video teaches you how to say the names of some musical instruments.

This video teaches you how to say the names of some sports and hobbies.

What does typography mean to you? Why is it important?

Designing a new font is extremely difficult, especially since there are thousands of characters in the Chinese language.

Innovation of a writing system occurs by creating a better version of what already exists, which is always related to one's national heritage.

Ever wonder what the origins of the Qingming Festival are? This video explains the stories and significance of the traditional holiday and the many ways it is celebrated.

Qingming Festival is an opportunity for celebrants to remember and honor their ancestors or loved ones at their graves.

Cherish what you have now so that you will not regret it later.

Gain a quick overview of the most important festivals in the Chinese calendar.

Internet celebrity Li Ziqi's life began as a Cinderella story.

Growing up as Li Ziqi wasn't a walk in the park.

Li Ziqi took on an interesting career move in order to make ends meet.

Just as Li Ziqi was about to give up, something motivates her to continue her journey.

Getting usable shots for Li Ziqi's videos was no easy task.

With Li Ziqi's newfound internet fame came suspicion and abuse from netizens.

Li Ziqi's DIY style led to one successful video after another.

With her growing influence on domestic and foreign internet, Li Ziqi was no longer just a regular internet celebrity, but an ambassador of Chinese culture.

Li Ziqi, an ordinary heart turned modern miracle.