"Heritage" sees its greatest number of participants in a single performance.

Performers recall the day of a spectacular performance at the opening ceremony of the 2008 Olympics.

Should there be individuality in a traditional group performance?

Things get heated as the group versus individuality debate continues.

Every role is important, no matter how small.

For the first time, these young performers are getting the attention they deserve.

These drum performers have brought to the "Heritage" stage the traditions of China's villagers.

Ms. Gong Lin Na teaches people ways to produce sound.

Mao Yun Gong is the inheritor of the Liuliu tone.

Ms. Gong Lin Na and Mr. Mao were brought together by the Liuliu tone.

There are many tones in Chinese folk music.

China is losing its sound. What can be done to save it?

Watch EMS' charming Mid-Autumn Festival commercial.

Four generations of the Zhang family have played monkey kings.

Liu Xiao Ling Tong prepares for the role of his lifetime.

1986 saw the TV premiere of a quintessential classic.

This Spring Festival season, Pepsi brings happiness home.

Made by CCTV, this effective commercial employs seven simple lines to communicate a clear message: Today, this is how we love our country.

It is a Chinese tradition to put up a blessing as a decoration in the home during the Chinese New Year. This is quite similar to saying grace before eating Christmas dinner.

While we use Christmas trees and stockings to decorate during Christmas, let's see what kind of decorations the Chinese use for their New Year's celebration.

Xue Haiyu explains the origins of Xiaoguan Tea.

What goes into making truly good tea?

What does quality mean to Xiaoguan Tea?

Enjoy the ingenious pairing of tea and zongzi with Xiaoguan Tea.