What does typography mean to you? Why is it important?

Designing a new font is extremely difficult, especially since there are thousands of characters in the Chinese language.

Innovation of a writing system occurs by creating a better version of what already exists, which is always related to one's national heritage.

Internet celebrity Li Ziqi's life began as a Cinderella story.

Growing up as Li Ziqi wasn't a walk in the park.

Li Ziqi took on an interesting career move in order to make ends meet.

Just as Li Ziqi was about to give up, something motivates her to continue her journey.

Getting usable shots for Li Ziqi's videos was no easy task.

With Li Ziqi's newfound internet fame came suspicion and abuse from netizens.

Li Ziqi's DIY style led to one successful video after another.

With her growing influence on domestic and foreign internet, Li Ziqi was no longer just a regular internet celebrity, but an ambassador of Chinese culture.

Li Ziqi, an ordinary heart turned modern miracle.

Who is A Yumei?

The time and tide needs to be right for fishing.

A Yumei shows off her fishing skills.

A Yumei's parents didn't understand why she wanted to start a whole new career.

A Yumei struggled at first with her new career as a video creator.

A Yumei's videos are helping villagers sell their crops online and reducing waste caused by unsold crops.

The Voice of China contestant, Tan Weiwei, prepares to perform a song she composed with a Laoqiang music group from Huayin.

On The Voice of China, Tan Weiwei performs a song she composed with a Laoqiang music group from Huayin.

The judges of The Voice of China stand together in support of the Laoqiang music group from Huayin.

A jolly German fellow tells us why he loves Shanghai so much. His whole life is in Shanghai, so he feels it's his second home.

Our jolly host asks some of his Beijing friends how they feel about Shanghai foreigners. He also asks how someone can come to love a city they weren't born in.

Our host continues to ask his Beijing friends why they think Beijing is better than Shanghai. Roz says that Beijing is better because the roads are easier to find.