What does typography mean to you? Why is it important?

Designing a new font is extremely difficult, especially since there are thousands of characters in the Chinese language.

Innovation of a writing system occurs by creating a better version of what already exists, which is always related to one's national heritage.

Internet celebrity Li Ziqi's life began as a Cinderella story.

Growing up as Li Ziqi wasn't a walk in the park.

Li Ziqi took on an interesting career move in order to make ends meet.

Just as Li Ziqi was about to give up, something motivates her to continue her journey.

Getting usable shots for Li Ziqi's videos was no easy task.

With Li Ziqi's newfound internet fame came suspicion and abuse from netizens.

Li Ziqi's DIY style led to one successful video after another.

With her growing influence on domestic and foreign internet, Li Ziqi was no longer just a regular internet celebrity, but an ambassador of Chinese culture.

Li Ziqi, an ordinary heart turned modern miracle.

Who is A Yumei?

The time and tide needs to be right for fishing.

A Yumei shows off her fishing skills.

A Yumei's parents didn't understand why she wanted to start a whole new career.

A Yumei struggled at first with her new career as a video creator.

A Yumei's videos are helping villagers sell their crops online and reducing waste caused by unsold crops.

"Peach Blossom Utopia" received the Best Short Film Award at the 2006 Handsome Monkey Animation Awards in China. In the same year, at the DigiCon 6+2 Contest sponsored by Japan Tokyo Broadcasting System, Inc., it received the First Place Golden Award.

This fisherman lives by the bank of Wuling River. Life has been hard for him. However, one day, a miracle happens.

The fisherman accidentally stumbles into a place that looks a lot like utopia, where he is welcomed and treated like an honorable guest.

The fisherman thinks he must be in heaven upon stumbling into new locale where the people entertain him with copious amounts of their best food and wine. Here, there is neither a government nor taxes looming over them and people treat one other with mutual love and respect.

The fisherman has to leave, but also wants to make sure that he can return to this wonderful place. What can he do?

Was the fisherman deceiving the others and/or himself? Did they find utopia in the end? Watch and find out.