dà zhòng huà 
		mass-oriented
to cater for the masses
popularized
		 
		
		
		
		
			 
		
				
		
			Dà Zhōng huá 
		Greater China
refers to China, Taiwan, Hong Kong and Macau (esp. in finance and economics)
refers to all areas of Chinese presence (esp. in the cultural field), including parts of Southeast Asia, Europe and the Americas