biāo tí
title
heading
headline
caption
subject
biāo tí lán
title bar (of a window) (computing)
biāo tí xīn wén
headline news
title story
biāo tí yǔ
title word
entry (in dictionary)
biāo tí dǎng
"sensational headline writers", people who write misleading titles in order to generate clicks from Internet users
clickbait